Accurate. Fast. Affordable. Insightful.
With over three decades of California polling experience, NDC is intimately familiar with California’s varied electorates, regional and community characteristics, and their issues of concern.
Our experience and efficiency allows us to keep our costs low. The question is not whether or not you can afford a survey, but whether or not you can afford to remain in the dark regarding what local residents and voters think.
From our founding in 1979 by two prominent Ph.Ds in the field, NDC has specialized in survey and demographic research. The firm has conducted many hundreds of research projects for a wide and diverse range of clients: state and local governments; major national and international corporations; non-profit organizations and foundations; and Indian tribal nations. NDC is California’s leading survey firm for local government assessment proposal surveys.
Following a study of local opinions toward a tribal casino referendum, the Hesperia Star newspaper led its election coverage with “Crystal ball reader should be added to the list of services offered by National Demographics . . .”
NDC has conducted local assessment studies in the California communities of Perris, Ceres, and South Gate, along with other local jurisdictional opinion surveys in Pomona, Santa Monica, Long Beach, Twentynine Palms, Pasadena, and for the Las Virgenes – Malibu Council of Governments in its member cities of Malibu, Calabasas, Hidden Hills, Westlake Village and Agoura Hills.
Our technology and methods are as advanced as any in the industry, including a unique GIS service that maps survey results. NDC pioneered a number of innovative research techniques, several of which have been emulated by other companies, including: network analyses, community profiles, linked focus group and survey analyses, and graphic plotting of survey results. NDC professionals were associated with the design of several leading California databases; the firm continues to maintain extensive statewide political databases; and NDC frequently works with enhanced voter lists.